First impressions matter — but not everyone can afford to make them count. That’s the driving force behind a new initiative at Western Michigan University, where students can now access free, high-quality business attire right on campus.
Enter Western Outfitters, a campus-based clothing boutique that officially opened its doors on Tuesday inside North Kohrman Hall. This isn’t just a closet full of hand-me-downs — it’s a thoughtfully designed space that feels more like a boutique than a donation bin. The project, which began as a pilot last year, has evolved into a full-fledged student resource, thanks to a collaborative effort across departments and student volunteers.
Dr. Adam Manley, Chair of the Department of Family and Consumer Sciences, emphasized that the transformation of this space was a true team effort. What started in a simple classroom has now been upgraded to a gallery-style layout, complete with freshly painted walls, mounted TVs, and professional signage — all thanks to contributions from campus maintenance and facilities teams, as well as interior design and career services staff.
But here's where it gets interesting: The store isn’t just about appearances — it’s about accessibility. With over 700 items already available — from blazers to slacks — and an expected 500 more coming in through a clothing drive led by the College of Business, students can now walk in and walk out looking the part for job interviews, networking events, or professional conferences, without spending a dime.
And this is the part most people miss: Students don’t just benefit from the store — they help run it. Five computer information systems students are currently building a custom inventory tracking system from scratch, while student workers like freshman Amaryn Balderas help stock shelves and assist their peers. For Balderas, being part of Western Outfitters is more than a job — it’s a chance to give back. “Knowing I can help give back and just know that a student who is frantically coming in here looking for something… I can be like, ‘I got you, I can help you, what do you need?’ — helping someone makes me feel really happy and really good,” she shared with News 8.
Here’s how it works: Each student can take up to two items per academic year. They can either keep them or trade them back in. All that’s required is a valid campus ID and proof of a professional event — like an email confirmation for a job interview or a flyer for a networking event.
Dr. Manley sums up the philosophy behind the initiative: “There’s no second chance for that first impression. The problem is that first impression costs a lot of money. And so, to be able to have this store available for anybody regardless of financial need to come in here and find some items that will save them money, won’t break the bank, sounds good to me.”
The store is open Monday through Friday, though hours may vary. And if you’re wondering how you can support this initiative, donations are welcome. Click here to learn more.
Now it’s your turn: Do you think universities should invest more in programs like this to support student success? Or is this going too far in the name of professional grooming? Share your thoughts — we’d love to hear whether you agree or disagree.
